In what should be a cheery news for football lovers, indigenous terrestrial entertainment channel, Silverbird Television has announced has announced its securing of rights to broadcast the English Premier League.
It signed the rights to broadcast one live English Premier League per week in the course of the 2020 – 2021 season with Integral who are the current free-to-air-rights holders for the Premier League matches in Nigeria.
The rights were secured by Integral from Infront Sports & Media agency who are the substantive rights holder for free-to-air distribution in Sub-Saharan Africa in a sub-license deal.
In a similar deal also, Integral has the same agreement with Nigeria’s official broadcast station, NTA, thus Silverbird will be the second broadcast partner.
Silverbird will air one of the 3pm fixtures each Saturday on its free-to-air channel while it will also show a handful of Premier League produced magazine programmes weekly. STV can be viewed terrestrially on StarTimes Channel 109 and UHF 23.
According to Abimbola Ilo, the managing director of Integral, he is quoted as saying of the partnership “We are once again pleased to be bringing the excitement of the English Premier League closer to its fans in Nigeria. Silverbird is an entertaining television station watched by millions of Nigerians and it’s only right that the most entertaining football league in the world is added to its roster. With the Premier League’s popularity in Nigeria, this is yet another opportunity for its passionate fans to get exciting up to date content on free-to-air TV”
