- A recent report by Brand Finance says MTN is Africa’s most valuable brand
- TikTok shows dominance as fastest growing brand on the African continent
- No African brand made it to the global 500 top brand ranking for 2022
Brand Finance has released its Global 500 top brand ranking for 2022, as well as the rankings for some countries and various industries, e.g. automobiles, toys, tyres, banking, semi-conductors, IT services, technology, exchanges.
The Tech industry dominates the top of the Global 500 ranking, with Apple still the world’s most
valuable brand, with a valuation of US$355 billion. Google is #3 (US$263 billion) and Microsoft is #4 (US$184 billion). The other Tech giants in the top ten are Samsung, Huawei and Verizon. Amazon is #2 (US$350 billion) and Walmart is #5 (US$111 billion). Facebook is the top social media platform (#7; US$101 billion) and ICBC is the top bank in the listing (#8; US$75 billion).
The top industries in the Global 500 ranking are: Tech – 14.79%; Retail – 14.39%; Banking – 11.6%; Media– 10.23%. Other significant industries in the ranking are: Telecoms, Automobiles, Insurance, Engineering & Construction, Oil & Gas. Pharma is the fastest growing industry – obviously driven by the Covid-19 pandemic that affected the world strongly in 2019 and 2020. However, the industry rankings in each country will differ, as countries have different leading industries and sectors of focus.
The top countries in the ranking are: United States – 48.64%; China – 19.31%. The other top countries are: Germany, Japan, France, United Kingdom, South Korea, Canada, India. The fastest-growing country was India, which grew 42% from the previous year’s ranking.
No African brand features in the top 500 global ranking, but MTN is ranked the most valuable brand in Africa (US$4 billion).
Country rankings have been released for Egypt and South Africa.
TikTok is the fastest-growing brand, with growth of 215% from the previous year’s ranking. In second and third place in the listing of fastest-growing brands are Snapchat and Kakao, up 184% and 161%, respectively. All three are social media brands.
According to David Haigh, Chairman/CEO of Brand Finance: “Media consumption has increased throughout the COVID-19 pandemic, but – what is more –the way we consume it has irrevocably changed. In order to compete in this ever-evolving marketplace, media organisations have invested heavily in their brands – from content acquisition through to user experience. TikTok’s meteoric growth is the proof in the pudding – the brand has gone from relative obscurity to internationally renowned in just a few years and shows no signs of slowing down.”
Egypt
The top industry in Egypt in terms of the number of brands in the country ranking is Banking (37.99%), followed by Engineering & Construction (27.30%). The next five in the list are: Tobacco – 13.75%; Telecoms – 9.55%; Automobiles – 6.26%; Pharma – 2.59%; Real Estate Services – 2.45%.
The #1 brand is Orascom (US$558 million), followed by National Bank of Egypt (US$461 million) and Eastern Co (US$403million). The other six in the top ten are: Banque Misr; CIB; Telecom Egypt; Elswedy Electric; GB Auto; Ibnsina Pharma SAE; Talaat Moustafa Group.
South Africa
As in Egypt, the top industry in South Africa in terms of the number of brands in the country ranking is Banking (19.83%). This is followed by Telecoms (17.28%), Retail (15.12%) and Insurance (9.49%). The next five are: Mining – 7.01%; Chemicals – 4.53%; Media – 3.60%; Oil & Gas – 3.42%; Beers – 3.26%.
MTN is the #1 brand in South Africa (and in Africa) (US$4047 million). Vodacom is #2 (US$2021 million), Standard Bank is #3 (US$1583 million) and First National Bank is #4 (US$1581 million). The other six in the top ten are: Absa; MultiChoice; Woolworths; Shoprite; Nedbank; Mondi.
