- Social Media Examiner’s 2021 report on the use of social media among marketers shows an interesting trend.
- Facebook is the most used platform, followed by Instagram and then LinkedIn.
The most commonly used platform is Facebook (93%), followed by Instagram (78%), LinkedIn (61%), YouTube (55%) and Twitter (48%). TikTok and Snapchat feature in the list as well, but are a long way behind, i.e. 9% and 4%.
Social Media Examiner’s 2021 report looks at what marketers are doing on social media (SM) to market themselves and why. The survey was done via email in 2021, with 4394 marketers participating.
Participants were predominantly from the USA (51%), while 49% were from countries such as Canada, UK, India, Australia and South Africa. A wide range of industries were represented, including Marketing/PR/Advertising, Education, Retail, Media/Publishing, Healthcare, IT, Real Estate, Travel/Tourism, Financial Services, Hospitality and many more.
The size of businesses represented was overwhelmingly SMMEs, with the ratio of participants falling into the following categories: +100 people – 16%; 11–25 people – 19%; 1-10 people – 64%.
Therefore, the results of the study are particularly relevant to SMMEs. The focus of the marketers was stronger in terms of business-to-consumer (B2C) marketing (65%) than business-to-business (B2B) marketing (35%).
The most commonly used platform is Facebook (93%), followed by Instagram (78%), LinkedIn (61%), YouTube (55%) and Twitter (48%). TikTok and Snapchat feature in the list as well, but are a long way behind, i.e. 9% and 4%.
