Pulse has announced the launch of its maiden Influence Awards. The media company which currently operates in Nigeria, Ghana, Kenya and Senegal says the Pulse Influencer Awards is been set up to recognize and highlight bright lights in the influencer space in Africa who are building active engaged communities around their niche or craft. The award it says will take place in each of these markets, featuring various categories and platforms.
Kanyinsola Aroyewun, Head of Marketing and Content Growth at Pulse said about the awards “The African media landscape, like the rest of the world, is changing quickly. Digital media is the new mainstream, and as such, the role of influencers in driving this change cannot be over emphasized. Our initiative is aimed primarily at engaging the influencer communities in each of our markets, highlighting the most consistent and impactful creators and ultimately also helping to strengthen the growth of digital media across Africa.
The Pulse Influencer Awards will kick off with a round of open nominations from the community, after which the list of nominated influencers will be screened by the Jury, who will select 10 nominees based on the criteria for each category. The nominees will then proceed through two rounds of voting, before the final award ceremony announcing winners. Some notable categories include Fashion, Media, Music, Photography, Acting, etc.
The Pulse Influencer Awards is expected to generate vast interest, engagement and reach across social media in all the participating countries. The title sponsor for this maiden edition is Showmax, along with other category sponsors.
