Following the federal government’s ban of Twitter on June 4th, and its subsequent registration on the Indian app, Koo has initiated a massive campaign targeted at Nigerians to onboard them onto the app.
The app in a bid to lure and attract more Nigerians unto the app has initiated a campaign via facebook to get them to join. This, several Nigerians have confirmed to Exclusive Africa of being served Koo’s banner ad on their facebook timeline. Below are copies of the app’s facebook ad campaign copies:
The platform went as far as using Buhari as a way of baiting Nigerians all in a drive to attract signups.
According to the platform, Koo is a micro-blog in Indian languages to help Indians express themselves in the easiest way possible with the objective of democratizing their voice.
The app, which is an Indian version of the microblogging platform, Twitter, albeit, with some very different functions, was launched in March of last year. It ‘s emergence came due to the Indian’s government’s tussle with Twitter which saw many high profile ministers crossing over.
It was founded by two Indian nationals, Aprameya Radhakrishna who is the CEO and Mayank Bidawatka who have both had earlier stincts at building startups. Aprameya had earlier co-founded a car rental aggregator app, TaxiForSure which was later acquired by its rival Ola Cabs in 2015. Mayank Bidawatka has also co-founded Vokal India and has invested in various companies like Vogo Automotive, Yolo Bus, Third Wave Coffee Roasters, and others.
