Hero MotoCorp, the world’s leading manufacturer of motorcycles and scooters, has announced its reinvigorated strategy for the Nigerian market.
Building on its aggressive strategy to have a robust market presence, the New Delhi (India)-headquartered company also launched a new motorcycle that is developed especially for the Nigerian market named ‘The Hunter.’
With Kewalram Chanrai Group as the exclusive distributor of Hero MotoCorp in Nigeria, its extensive experience in the automotive sector spanning several decades, will play an integral role in Hero MotoCorp’s growth plans in Nigeria.
Hero MotoCorp – along with Kewalram Chanrai Group – is aiming to aggressively grow its presence in Nigeria and cater to the continuous demand for great quality products at affordable prices. The new strategy underscores Hero MotoCorp’s commitment towards Nigeria and to providing customers with an appealing and comprehensive range of products across the country.
According to the manufactures, The Hunter is an “unstoppable machine” that offers customers modern technology with the best mileage, longer engine life, and a comfortable long seat.
Currently available across Nigeria, at an attractive introductory price of N267,000, The Hunter also comes with an industry-first 12-month or 75,000 km Engine Warranty. The motorcycle’s engine has been extensively tested for performance in Nigerian conditions. Hero MotoCorp is also planning to have exclusive dealerships in 20 towns across Nigeria and will have a pan country presence through dealers and parts distributors. In addition, an extensive network of 5000+ trained technicians across Nigeria, will ensure easy access to service and parts for all customers.
Sanjay Bhan, Head – Global Business, Hero MotoCorp said: “Nigeria is a key market for us and central to our growth plans in the region. We have developed this motorcycle especially for the Nigerian market showcasing our commitment to the country. Going forward too, we strive to bring our globally renowned products to Nigeria. Along with our partner Kewalram Chanrai Group, we are confident of delighting the customers and driving the market with our world-class products and services.”
Commenting on the launch, Anil Sehgal, Managing Director, Automotive Division, Kewalram Chanrai Group, said: “We are extremely glad to be the exclusive partner of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, in Nigeria. With our expertise in the market and Hero MotoCorp’s global excellence, we will provide the best products and services to customers in Nigeria. Our grand event in Ibadan, attended by the country’s top dealers, to launch the Hunter was a huge success. The initial feedback for the Hunter has been exciting. As our bikes travel across the entire country, they will definitely excite the customers. Our aim is to significantly increase our presence in the market this year.”
The Hunter motorcycle offers the most durable inclined engine with Advance Oil Circulation Technology, Highest Fuel Efficiency, and Triple Air Filtration for longer engine life. With reinforced chassis structure the motorcycles also offer a stronger rear shock absorber, rubber padded gear shift lever with all down gear pattern, comfortable flat thick seat, and a flat rear carrier.
