- With growing fintech explosion in Africa and digitilisation coming of age in many countries, access to content and devices becomes the next frontier as pressures fromCOVID-19 shifts more consumers’ attention online
Tanzanians can conveniently access to to a suite of online content on Mondia’s network thanks to partnership agreement between the brand and M-Pesa.
With the growing fintech explosion and digitalisation, many countries are expanding connectivity and access to devices with pressures from COVID-19 shifting more and more customers’ focus online. This for many is a welcome development as Tanzanians look for fresh content to consume online.
According to the GSMA, two-thirds of global mobile-money transactions are driven by sub-Saharan Africa.
With the agreement, Mondia Pay now connects Africa’s most successful mobile money service and the region’s largest fintech platform, M-Pesa as a leading provider of digital entertainment content provider.
According to data, over 7 million Vodacom Tanzania customers are currently using Value Added Services (VAS) and digital services and can now make use of their airtime balances to purchase subscription for Mondia’s digital services including PlayInc., MyMuze, Vodacom Premier League and other entertainment services.
“The future of fintech is going to be driven by innovative partnerships that offer compelling and convenient consumer solutions. We are extremely proud of our efforts to enable customers across Tanzania to benefit from Mondia Pay’s integration of M-Pesa as an additional payment option. We also support the continuous efforts taken towards the transition into cashless societies, which has gained significant traction in the past 12 months,” said Simon Rahmann, CEO of Mondia Pay.
Speaking on the partnership, Vodacom Tanzania’s Director for Digital Services Nguvu Kamando said, “This new M-Pesa payment option, enabled by Mondia is a critical component of our digitisation agenda and increases accessibility for our customers to the Mondia digital services offering. The use of M-Pesa, a leading mobile financial service accessible to over 13 million customers in Tanzania with a robust agent network across the country, will offer increased flexibility and ease-of-payments for our customers.”
With the addition of the Mondia Pay and M-Pesa payment option, users now have a safe, secure and convenient payment method connecting them to the world’s best content, from sports and movies to music and games. The partnership shows the growth potential for innovative fintech and content collaboration, and opportunities for Mondia’s premium partners and merchants to access new markets and revenue opportunities.
