Data according to Statista reveals that the country with the most time spent on social media daily presently is the Philippines where online users spend an average of about 3 hours and 53 minutes daily on social media while Nigeria interestingly comes second with a record of 3 hours and 36 minutes.
According to the research, as of 2019 and 2020, the average daily social media usage of internet users globally totaled 145 minutes per day, an upshoot from 142 minutes in the previous year.
In comparison, the daily time spent with social media in the U.S. was just two hours and three minutes.
Globally, social social network penetration is put at nearly 54 percent. Western Europe had a 79 percent penetration rate as the most region with global social media usage. Eastern and Middle Africa came close with ten and eight percent usage reach respectively.
Social media continues to play a major role in the time young people especially Gen Z and millennials spend on the internet with quite a number of individuals stating that social media acts as their gateway and access to information, grants ease of communication and ensures freedom of expression while on the flipside, complaints of worsening personal privacy and increased polarization in political matters are impacts of social media on the negative.
