Categories: Strategy

Upfield Expands Blue Band Margarine’s Foothold To Kenya, Unveils 3 New Products

Upfield earlier this week on Thursday expanded the Blue Brands territory to the eastern country of Kenya.

The expansion also came with the unveiling of four new food brands of the popular margarine spread.

Recall that Upfield was formed in 2018 to manage the margarine brands previously owned by Unilever.

At the unveiling, which was done at an immersive brunch organised by the company with top Kenyan influencers in the capital city of Nairobi, 3 other new products were introduced and they include Blue Band Peanut Butter, Blue Band Mayonnaise and Blue Band Canola Oil.

See photos from the unveiling:

 

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